Fortunately you don’t have to eat it, but why would Burger King want to be associated with a moldy burger? Reverse advertising that’s why!
Burger King apparently hopes some ‘reverse advertising’ will be effective.
The campaign plays off recent social media posts by people who’ve found perfectly preserved fast-food items years, and in the case of one IG post, decades later.
Ironically, that one was a BK kids meal burger from purportedly from 1996.
BK is hoping their new campaign will show customers that their food is fresh and isn’t packed with preservatives and therefore WOULD get moldy.
Check out the video: the short video shows what happens to a Whopper after 34-days. Spoiler: you won’t want to eat it.