In NCI News

Independent internet service provider VMedia has launched its own live, on-demand streaming service.

Unlike offerings from the national telecom companies such as Bell’s Alt. TV, Rogers’ Ignite and Telus’ Pik TV, VMedia says subscriptions won’t be tied to a corresponding Internet package.

RiverTV charges $16.99 a month for more than 30 channels, largely drawn from Corus, Blue Ant Media and Wildbrain, formerly known as DHX.

The channels include local Global TV stations, W Network, Showcase, Teletoon, YTV, Treehouse, History, Adult Swim, Family, Slice, Smithsonian Channel Canada and Crime & Investigation. Seven U.S. channels include Cheddar, Drink TV, Law & Crime, and Revolt. VMedia say more will be added, including channels that can be added on an a la carte basis.

VMedia co-founder George Burger says he expects RiverTV will appeal to those between the ages of 20 and 44, as well as families with young children.

VMedia serves about 45 households in local markets across Canada.

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